Barking Nipsey began as a family story—and a dog with main-character energy.
A former HR leader, a gymnast daughter, and a pup whose outfits kept stopping strangers. That’s how a household joke became a brand.
Meet the Family
Naj — Founder
Former CHRO who traded boardrooms for pattern rooms. She designs with comfort, durability, and everyday joy in mind.
Jordan — Co-founder
Gymnast and Nipsey’s first stylist. She pushes for playful details that move well—on walks and at zoomie speed.
Nipsey — Chief Barking Officer
Loud greetings, louder opinions. If you don’t say hi, he will remind you. The muse—and the name.
How it started
Barking Nipsey started with a simple truth: a dog can change a family. Naj—formerly a Chief Human Resource Officer—watched her daughter, Jordan, campaign for a pup to help calm her brother at home. Enter Nipsey. He brought ease, fun, and, very quickly, a personality that took over the room.
To keep up with his “greet-me or get barked at” energy, Naj began making outfits. People kept stopping them to ask where to buy the same looks. Between Jordan’s eye for movement and play, and Naj’s quality-first mindset, those one-off pieces became Barking Nipsey: joyful, well-made clothes for real dogs doing real life.
Comfort that lasts
Pup-safe fabrics, no harsh dyes, stitched for daily wear.
Fit without fuss
Unsure on size? Exchanges are easy until it’s just right.
Style with a grin
Street-smart looks that make strangers smile.